VI Marketing and Branding

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Content Marketing Strategist

Position Location: Oklahoma City, OK or Kansas City, MO

Duties:

  • Manages and directs the development of online content
  • Uses campaign metrics and results to optimize the creation of content and distribution channels
  • Develops a robust content calendar, manages the editorial pipeline, and maintains relationships with other possible content creators
  • Understands personas, their challenges, and the different phases of the conversion funnel
  • Oversees the creation, organic distribution (social, SEO), and paid distribution of content that is highly resonant with target audiences
  • Answers to the Digital Marketing Strategist

Requirements/Qualifications:

  • Bachelor’s Degree in Marketing, Communications, PR or related field
  • 3+ years of content marketing experience, including hands-on experience with content marketing strategy, tools, technologies and performance metrics
  • Strong organizational and project management skills, ability to manage multiple projects, meet deadlines and still be meticulous about the details
  • Excellent written and verbal communication
  • Experience in developing content
  • Experience building audiences online

 

Apply: Please apply below. Include cover letter. Only qualified candidates should apply.