BMNT-Valentines-Giveaway

Bob Moore Nissan of Tulsa: Valentine’s Day Giveaway

BMNT ValentinesBACKGROUND:
Valentine’s Day can be stressful, especially for people who forgot to plan a date or failed to plan a good one. For one lucky fan on Facebook, it was Bob Moore Nissan of Tulsa to the rescue!

OBJECTIVE:
Increase Bob Moore Nissan of Tulsa's visibility and engagement on Facebook.

STRATEGY:

Create a contest focused on Valentine's Day that will increase user engagement on Bob Moore Nissan of Tulsa's Facebook page.

TACTICS:
Recognizing that most Tulsa restaurants would book up quickly for the annual date night, Bob Moore Nissan of Tulsa made advance reservations at an upscale restaurant, The Wild Fork. Bob Moore Nissan of Tulsa offered those reservations along with a free weekend rental of the 2014 Nissan Pathfinder or Altima via, of all things, a poetry contest on their Facebook page. We promoted the contest through the dealership's Facebook page, including $20 worth of promoted posts.

RESULTS:
One lucky contestant, Levi Garrison, took the prize with his humorous ode to Valentine’s Day stress:

Valentines day is here again,
A day that haunts the hearts of men.
It laughs and taunts at their demise
As they search and squander for that perfect prize.
The gift or gesture that will do the most,
that will light her heart and hail a toast;
She’ll tweet “how sweet!” And then you’ll eat,
At a place that took four hours to seat.
Yes Valentines day is here to stay,
But worth the work in every way.

Thanks to Levi’s way with words, he and his wife had a Valentine’s Day they’ll never forget.

Bob Moore Nissan of Tulsa increased engagement on its Facebook page. Specifically, they:

•  Reached just under 10,000 people with the promotion
•  Got more than 10,000 impressions on contest-related Facebook posts
•  Received 139 clicks on contest-related Facebook posts
•  Had 18 users take an action