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How to Make Your Company’s Video Tell a Story


Let’s be honest- there’s a lot of video content on the internet, and a healthy percentage of it is terrible. Even more is well-produced, but doesn’t hold our interest. Why is that? How can a …

Research and Analytics: How Smart Is Your Agency?


Over the past few months, I’ve read multiple articles and have actively participated in the buzz surrounding research, analytics and data-driven results regarding advertising and marketing campaigns. As the digital realm of advertising and marketing …

Does Your Website Meet Google’s Newest Mobile-Friendly Guidelines?

Mobile Friendly Website

Let’s start with the facts. According to Google adults spend an average of 141 minutes a day using mobile devices (cell phones and/or tablets). Of those seeking services 89% will use their mobile device to find service providers.

And …

How Super Bowl Advertising Has Changed the World

Super Bowl XXVIII

I believe in firsts. First to market. First to break a story. First time to do something. It’s good to be first. During this week of Super Bowl hoopla, I’d like recognize the first commercial …

Four Rights Make… A Sale

Consumer Information

You’ve probably heard of the “4 Ps”, but have you heard of the “4 Rs”? If you can deliver the right message to the right person at the right time on the right device, you …

The VIth Sense – Demographics are Psycho

Kaufmann Stadium KC Royals

Target demographics are fundamental to the marketing world. Know the age, gender and locale of the intended recipient of the message and you’re in the ballpark, right? Actually, you’re in the universe, but probably not …

Objectively Speaking

Marketing Objectives

How are you measuring the effectiveness of your marketing efforts? Most companies tend to default to sales numbers. However, that type of measurement alone gives you very little data about what is driving those sales, …

Resolution Solution

New Year's Resolution Solution

Are we a make ’em and break ’em kind of society?  According to research, the answer is yes.  On average, 40% of Americans will make New Year’s resolutions while only 8% will actually follow through …

Data: Your Favorite Christmas Gift

Data is should be your favorite Christmas gift this holiday season.

When I was a kid, I always got my dad the perfect gift.  Birthday, Father’s Day, Christmas, it didn’t matter.  I know because he would say, without fail “Oh wow, it’s just what I wanted.”

You …

Christmas Is The Season For Brand Loyalty

Forbe's 2013 top brands list

Christmas is upon us, and tis the season when we all turn to our favorite brands. Forbes came out with it’s most valuable brands of 2013 list this week, and who’d have thought it, a …