Research

How to Make Your Company’s Video Tell a Story

Let’s be honest- there’s a lot of video content on the internet, and a healthy percentage of it is terrible. Even more is well-produced, but doesn’t hold our interest. Why is that? How can a piece of content look good, sound great, and yet completely miss the mark when it comes to memorability and engagement […]

Research and Analytics: How Smart Is Your Agency?

Over the past few months, I’ve read multiple articles and have actively participated in the buzz surrounding research, analytics and data-driven results regarding advertising and marketing campaigns. As the digital realm of advertising and marketing continues to burgeon and advance, ad agencies, marketing firms and specialty shops are scrambling to find their place in a […]

Does Your Website Meet Google’s Newest Mobile-Friendly Guidelines?

Mobile Friendly Website

Let’s start with the facts. According to Google adults spend an average of 141 minutes a day using mobile devices (cell phones and/or tablets). Of those seeking services 89% will use their mobile device to find service providers. And yet, a recent study found that 35% of the time consumers are unable find the answers they are seeking […]

How Super Bowl Advertising Has Changed the World

I believe in firsts. First to market. First to break a story. First time to do something. It’s good to be first. During this week of Super Bowl hoopla, I’d like recognize the first commercial to launch a marketing and advertising phenomenon: Apple’s 1984. Prior to SB XXVIII, advertisers largely ran regular commercials during the […]

Four Rights Make… A Sale

You’ve probably heard of the “4 Ps”, but have you heard of the “4 Rs”? If you can deliver the right message to the right person at the right time on the right device, you will be rewarded with a sale. Before recent advancements in data collection, most marketing strategies were based more on intuition […]

The VIth Sense – Demographics are Psycho

Target demographics are fundamental to the marketing world. Know the age, gender and locale of the intended recipient of the message and you’re in the ballpark, right? Actually, you’re in the universe, but probably not even in the same city as the ballpark. Staying fundamental here, you know that not everyone who is the same […]

Objectively Speaking

Marketing Objectives

How are you measuring the effectiveness of your marketing efforts? Most companies tend to default to sales numbers. However, that type of measurement alone gives you very little data about what is driving those sales, how and where you can find more of them, and which type of customer is the most profitable. Modern marketing […]

Resolution Solution

New Year's Resolution Solution

Are we a make ’em and break ’em kind of society?  According to research, the answer is yes.  On average, 40% of Americans will make New Year’s resolutions while only 8% will actually follow through and achieve their goals.  In fact, a good portion of resolutioners won’t even make it through January.  So why are […]

Data: Your Favorite Christmas Gift

Data is should be your favorite Christmas gift this holiday season.

When I was a kid, I always got my dad the perfect gift.  Birthday, Father’s Day, Christmas, it didn’t matter.  I know because he would say, without fail “Oh wow, it’s just what I wanted.” You know what Santa is bringing you this Christmas?  Data, and lots of it.  And that’s just what you want […]

Christmas Is The Season For Brand Loyalty

Forbe's 2013 top brands list

Christmas is upon us, and tis the season when we all turn to our favorite brands. Forbes came out with it’s most valuable brands of 2013 list this week, and who’d have thought it, a brand guy like me using nearly every one of the Top 10 (actually top 11, to make my point more […]

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