Businesses should never underestimate the cost of a poor reputation. And although that has always been so, it is even more so in today’s business world where online reputation management is almost paramount to success.
The …
Brainstorming seems like such a simple concept, just pull a few people into a room with a white board and start throwing out ideas, right? It’s not always that easy. People often come in with …
Sometimes it’s easy to view Twitter as just another way to promote an existing campaign, but don’t underestimate its power to be the driving force behind something amazing.
In a 2014 presentation, Ross Hoffman, Director of …
Whether you work at a marketing agency or a law firm or an oil drilling company, creativity is a part of your daily life. And it isn’t a linear process. Sometimes you’ve gotta move sideways …
So you’re a marketer on Pinterest and you either have access to Promoted Pins or you are on Pinterest’s waiting list – maybe you’re not sold on the idea quite yet. Well, according to Pinterest, promoted pins receive …
Not sure where to place the call-to-action button on your new landing page to increase engagement? Or are you wondering what email design will result in a higher click through rate? Implementing A/B testing is …
I owned encyclopedias growing up. This is not important outside of the fact that until I reached high school the internet wasn’t something I thought of for research. It wasn’t a reliable source and the …
I consider myself to be a competitive person. Perhaps too competitive in some instances. As a kid, I couldn’t practice free-throws without tracking what percent I hit. As a waiter, I always knew my per-check …
Twitter brushed off Meerkat last week and released their live streaming app Periscope to the masses, eclipsing the market Meerkat was carving out for itself. Sadly, Meerkat is like the popular kid who won prom king/queen, …
Why should your company have a presence on LinkedIn?
Buyers are 50% more likely to purchase from a company they follow on LinkedIn, and 80% of LinkedIn members want to connect with companies (according to a …
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