The VI Blog

How to Make Your Company’s Video Tell a Story

Let’s be honest- there’s a lot of video content on the internet, and a healthy percentage of it is terrible. Even more is well-produced, but doesn’t hold our interest. Why […]

Research and Analytics: How Smart Is Your Agency?

Over the past few months, I’ve read multiple articles and have actively participated in the buzz surrounding research, analytics and data-driven results regarding advertising and marketing campaigns. As the digital […]

What Is the Difference Between Sponsored Content and Native Advertising?

I’m sure we’ve all heard the phrase “Content is king.” In fact, it was Bill Gates, way back in 1996, who first stated that fact in an article he wrote […]

Stop Filtering Instagram Out From Your Business

Instagram has been around long enough to be a familiar platform with both personal and professional use. It’s like a perpetual art gallery from the mundane, the selfie, incredible photography, […]

Mobile Friendly Website

Does Your Website Meet Google’s Newest Mobile-Friendly Guidelines?

Let’s start with the facts. According to Google adults spend an average of 141 minutes a day using mobile devices (cell phones and/or tablets). Of those seeking services 89% will use their mobile […]

10 Digital Marketing Tips for Banks and Credit Unions

Consumers are starting, and sometimes completing, their research of financial products and services online. Online is the least committed place for consumers to start researching their options in what they […]

Utility Companies are Winning on Social Media – Here’s How

Pick up your smart phone! Log on to your Facebook! And interact with your… utility company? The way our world and the way different generations consume the information we give […]

Marketing and March Madness Have Plenty in Common

The brackets are filled by the laptop with care, The ball is tipped and March Madness is here. As the NCAA markets its gem in the gym, Three weeks of […]

VI’s Dimitri Kostjukov Earns Flash Studio Certification From Google

FOR IMMEDIATE RELEASE: OKLAHOMA CITY (March 17, 2015) – VI Marketing and Branding Interactive Media Director Dimitri Kostjukov has obtained his Flash Studio Certification for Google’s DoubleClick Studio. The certification […]

Purpose Driven Branding: Is It for You?

I’m sure you’ve either read or heard of the book, “The Purpose Driven Life” which was incredibly popular back in the early 2000s. Those of us who grew up in […]