The VI Blog

What Does a B2B Company Do on Social Media?

When people think of social media for a business, the typical thoughts that arise are “Get 10% off your meal if you retweet this!” or “LIKE this post to be […]

5 Steps to Killer Online Conversions

Ask any Marketing 101 student and they will tell you that conversion is the key performance indicator (KPI), but ask a handful of Marketing Managers what they consider a “conversion” […]

Optimize Your Digital Campaign for Maximum Return

What sets digital apart from all other media? What makes it one of the most cost-efficient media tactics? The answer: Trackabiity. Because of its trackablity, digital media can be optimized as […]

5 Ways to Refine your Target Audience

We all have that old t-shirt that is so comfy we don’t want to get rid of it. But after awhile, it probably doesn’t fit anymore or starts getting holes […]

Why Humor Isn’t Always Funny in Advertising

My parents used to love Bob Hope. Thought he was the funniest man alive. Full confession – I never thought he was funny. On the other hand, I love Steve […]

5 Important Factors in Choosing a CMS

Content Management Systems (CMS) have been a common component of most website builds for the last decade. They allow for basic content updates that make small changes very efficient, like […]

The Value of Live Sports in Television Advertising

Working in media planning and buying I was forced to realize something I had rejected my whole life – sports are important and valuable. While time-shifted viewing continues to rise, […]

Public Relations Strategies for Events

P.T. Barnum coined the phrase: “The Greatest Show on Earth” (GSOE), and probably in the early 1900’s, his traveling collection of elephants, acrobats and freaks probably was. Today, Ringling Brothers […]

I want to be on TV!

“Is Traditional Advertising Dead?” This was the topic of discussion at a recent ad industry luncheon where I was a panelist along with three other agency media directors. We were […]

What Customers Want From Their Bank

Financial services marketing is slow to change. Consumer desires are not. That provides opportunity for financial institutions that can mentally separate the stifling government rules and regulations from their core […]