The VI Blog

The Vith Sense – Wendy is a Loser

Wendy’s red wig campaign is a bust. While the category showed growth in the 4th quarter, Wendy’s sales were down .8%. Frankly, I hated the campaign from the first time […]

Why Your Company Should Embrace the Recession

While the Midwest seems to remain isolated from the pending recession that is affecting both coasts, there is a lesson to be learned about how and why to market during […]

The Vith Sense – Repositioning Hummer Nothing Short of Genius

So, gasoline approaches $4 a gallon. Global warming discussions gain traction – lots of it. And, sport utility vehicles (SUVs) are at the center of attention for causing both. Worst […]

Entering the New Marketing Frontier

It can be a little intimidating to venture out into the new marketing frontier, especially with so many options to choose from and the arduous task of separating the hype […]

The VIth Sense – Sonic Really Good at What They Do Really Good

I believe that Sonic is a great marketer. Not because of their television spots, which have been met with mixed reviews. Not because of their outdoor ads either, although I […]

The VIth Sense – Sales are Good so It’s Not a Priority

I love the food at Braum’s. Love the ice cream. Crave the hamburgers. Even think that the grocery items are better than anywhere else locally. In fact, I appreciate their […]

Sponsorships are Greatly Misunderstood

For most organizations, sponsoring an event means little more than making a donation. A non-profit organization brings in a speaker, has an exhibit, or holds a golf tournament and sends […]

The VIth Sense – Harold’s Clothing Hanging on by a Thread

Harold’s Clothing Stores, an Oklahoma institution, is in a real mess and can’t seem to find their way out. In the past quarter, same quarter sales were down again, and […]