• Contact
  •  

Posts about Production

Audio

Engage V2

Stay up to date with the latest trends in recent marketing news, technology and communications with the VI Marketing & Branding Blog, Good Vibrations!

Why Humor Isn’t Always Funny in Advertising

My parents used to love Bob Hope. Thought he was the funniest man alive. Full confession - I never thought he was funny. On the other hand, I love Steve Martin, Monty Python and Jim Gaffigan. While my kids think all of them are relatively amusing, they prefer more outrageous, sometimes shocking, humor.

Advertise on Pandora? You're Probably Doing it Wrong.

By modern streaming media standards, I’m practically a living fossil. Left in the dust by defectors to Spotify, I cling to my circa-2011 media habits.

   

Video

Engage V2

Stay up to date with the latest trends in recent marketing news, technology and communications with the VI Marketing & Branding Blog, Good Vibrations!

Creating Consumable Content with Social Storytelling

How do you compete in an oversaturated social ad space? In the era of binge-watching and short attentions spans, marketers are challenged with creating content that is to-the-point, adaptive to the platform and personalized. We need to reach audiences with familiar content, reliable content and consumable content.

I wrote my last blog about snackable videos, so I’ll be sticking with the food theme as I take a minute to dive further into consumable content. To make content consumable, we can’t simply dump content on a user and expect the results to be long-lasting. We need to do more than just engage. We need to maintain engagement. So we must create supportive content that is easily accessible and encourages continued relationships. Enter the age-old solution of storytelling.

How to Use Video As a Digital Campaign Tactic

There are many different tactics one can use for a digital campaign. My personal favorite? Video, of course! Should it be decided that video is going to be utilized for a campaign, then great! I’m a big fan of that decision. 

But before we jump in head first, it’s important for us to understand the objectives of the campaign. We can put our heads together and create the most amazing piece of video the world has ever seen, but if it doesn’t align with our overall strategy, then it doesn’t do us any good. It is our responsibility as creatives to convey the appropriate messaging to the appropriate audiences via the appropriate channels. So the first thing we’ll do is familiarize ourselves with the task at hand and answer a few key questions:

  • What are the goals of the campaign?
  • Who is our audience?
  • What platform or platforms are used to reach that audience?
Back to Services