Posts about Production

Audio

Engage V2

Stay up to date with the latest trends in recent marketing news, technology and communications with the VI Marketing & Branding Blog, Good Vibrations!

Why Humor Isn’t Always Funny in Advertising

My parents used to love Bob Hope. Thought he was the funniest man alive. Full confession - I never thought he was funny. On the other hand, I love Steve Martin, Monty Python and Jim Gaffigan. While my kids think all of them are relatively amusing, they prefer more outrageous, sometimes shocking, humor.

Advertise on Pandora? You're Probably Doing it Wrong.

By modern streaming media standards, I’m practically a living fossil. Left in the dust by defectors to Spotify, I cling to my circa-2011 media habits.

   

Video

Engage V2

Stay up to date with the latest trends in recent marketing news, technology and communications with the VI Marketing & Branding Blog, Good Vibrations!

3 Tips for Planning Large Video Projects

When facing a large, complicated project, every bit of organization helps. Cross-functional teams need a multitude of tools at their disposal in order to stay in sync and produce work that the team is proud of and, most importantly, that meets its measurable objectives.

In the world of video production, we get our ducks in a row during the initial phase of a project. We call this time period “preproduction.”

In the preproduction phase, we lay down the rails that the entire film project will run on. So, here are three tips from video land that will help you plan your next big project.


1. Previsualize
Previsualization is extremely important, and one of the most useful previz tools is the storyboard. At VI, we do our best to create a storyboard for all of our major video productions. Storyboards ensure that everyone is making the same movie. A storyboard’s singular goal is to translate a script into images. Here’s an example of a storyboard for a recent TV campaign at VI. We lean on our seasoned illustrator and animator Mike Anderson at VI for storyboard sessions. Whatever your project may be, the most important thing you can do at the very beginning is visualize the finished product.

Knowing When to Use Vertical vs Horizontal Video

In the era of plentiful data, how does the Creative Professional — who relies on her taste, skill and instinct to make things that other people will consume — navigate a world in which insightful data is every bit as important as her intuition?

It used to be the case that, as a creative professional, her goal was to create something that was both beautiful and effective. Is it good? Does is work? If she could answer “yes” to both of those questions, she’d done her job.

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