Posts about Production

Audio

Engage V2

Stay up to date with the latest trends in recent marketing news, technology and communications with the VI Marketing & Branding Blog, Good Vibrations!

Why Humor Isn’t Always Funny in Advertising

My parents used to love Bob Hope. Thought he was the funniest man alive. Full confession - I never thought he was funny. On the other hand, I love Steve Martin, Monty Python and Jim Gaffigan. While my kids think all of them are relatively amusing, they prefer more outrageous, sometimes shocking, humor.

Advertise on Pandora? You're Probably Doing it Wrong.

By modern streaming media standards, I’m practically a living fossil. Left in the dust by defectors to Spotify, I cling to my circa-2011 media habits.

   

Video

Engage V2

Stay up to date with the latest trends in recent marketing news, technology and communications with the VI Marketing & Branding Blog, Good Vibrations!

Knowing When to Use Vertical vs Horizontal Video

In the era of plentiful data, how does the Creative Professional — who relies on her taste, skill and instinct to make things that other people will consume — navigate a world in which insightful data is every bit as important as her intuition?

It used to be the case that, as a creative professional, her goal was to create something that was both beautiful and effective. Is it good? Does is work? If she could answer “yes” to both of those questions, she’d done her job.

Creating Consumable Content with Social Storytelling

How do you compete in an oversaturated social ad space? In the era of binge-watching and short attentions spans, marketers are challenged with creating content that is to-the-point, adaptive to the platform and personalized. We need to reach audiences with familiar content, reliable content and consumable content.

I wrote my last blog about snackable videos, so I’ll be sticking with the food theme as I take a minute to dive further into consumable content. To make content consumable, we can’t simply dump content on a user and expect the results to be long-lasting. We need to do more than just engage. We need to maintain engagement. So we must create supportive content that is easily accessible and encourages continued relationships. Enter the age-old solution of storytelling.

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