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PAID SEARCH/PAY-PER CLICK ADVERTISING

On average, 90% of the US population begins their search for a product or service online. PPC, like SEO, allows your company to appear in these search results on Google, Yahoo, and Bing search engines to users who have shown an interest in the products or services your company offers. However, the biggest benefit to PPC is that we can bid our way to the first page of search results, or even the top of the page in most cases (depending on many factors, such as budget and competition for our keywords). PPC gives you more certainty that consumers will be exposed to your ads when they search for terms relevant to your business.

Each of our PPC campaigns is unique, as consumer search patterns differ wildly not only from industry to industry, but between all levels of the sales funnel. We don’t just look at popular search terms and place bids on them. Our strategies consider timing (time of day, day of week, month, year), sales cycles, any outside advertising efforts and the highest converting keywords, among many other factors. Optimizations are made throughout the life of the campaign, which is where our expertise makes a considerable difference in your marketing efforts. We don’t just set it and forget it. At VI, you have a dedicated, Google Certified Digital Specialist continually monitoring, tweaking and squeezing the most out of your marketing dollars, ensuring that your PPC campaign garners the highest number of conversions possible.

Services specifically related to PPC include:
  • Keyword Research
  • Competitive spend analysis
  • Search Engine Research
  • Search Engine selection
  • Website Analysis
  • Website Optimization Recommendations
  • Long-tale search marketing
  • Landing Page Development
  • Real-time optimization
  • Ad copy development
  • Geo-targeting
  • A/B testing
  • Day-part targeting
  • Conversion Analysis
  • Budget development
  • Reporting

Our Digital Specialists work with our SEO Specialists, Copywriters, Web Developers, and others that benefit from or contribute to a successful paid search effort. They develop a strategy to drive the most qualified website traffic. This is measured by:

  • Click-throughs
  • Conversions
  • Page views
  • Bounces
  • Any other metric specific to an industry

We provide monthly reports on campaign results. We report on the best and worst performing keywords and terms, optimizations made during the month and recommendations moving forward. Our Digital Specialists continue to monitor and optimize each campaign on a daily basis, because tomorrow is different than today and modern marketing demands that we continue to evolve.

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