Posts about being Social
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Social media can be a game of cat and mouse. Just when we think we have a particular demographic pegged, something new comes along and changes the game. Determining your purpose behind using social in your overall marketing strategy can come down to a couple of questions.
LinkedIn makes headlines in the marketing world for their advertising capabilities about as often as often as Kevin Durant misses a free throw (seldom). But, in the past month, LinkedIn packed their bags and headed toward an easier path to success (also like Kevin Durant).