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Posts about Strategy

Engage V2

Stay up to date with the latest trends in recent marketing news, technology and communications with the VI Marketing & Branding Blog, Good Vibrations!

Olympics Ratings Slip, Audiences Watch in New Ways

The 2018 PyeongChang Winter Olympics ratings may be down from the 2014 Sochi Winter Games, but NBC won primetime viewing. Audiences watched, advertisers bought time and NBC offered more ways to watch and experience the games with social media and VR technology. 

Artificial Intelligence and the Future of Marketing

The phrase “artificial intelligence” can mean a lot of things to a lot of people. For some, it rouses fear of sentient machines vying to control the world. For others, it is an example of incredible scientific achievement. Whether you fear A.I. or revere it, you can be certain of one thing: artificial intelligence isn’t the future. It’s the now.

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