1984 macintosh

How Super Bowl Advertising Has Changed the World

I believe in firsts. First to market. First to break a story. First time to do something. It’s good to be first. During this week of Super Bowl hoopla, I’d like recognize the first commercial to launch a marketing and advertising phenomenon: Apple’s 1984. Prior to SB XXVIII, advertisers largely ran regular commercials during the […]

Super Bowl Ads Worth $4 Million Dollars a Pop? Hell Yeah

Written By VI Marketing and Branding’s PR Director Larry “Mac” McAlister Four million dollars is a lot of cash to spend for 30-seconds of airtime no matter how you look at it. It almost seems unimaginable, and many of our Super Blogs this week have reinforced the notion, that it could possibly be worth it.  […]

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