Advertising

What Is the Difference Between Sponsored Content and Native Advertising?

Hummingbird

I’m sure we’ve all heard the phrase “Content is king.” In fact, it was Bill Gates, way back in 1996, who first stated that fact in an article he wrote of the same name. Now …

Stop Filtering Instagram Out From Your Business

Instagram

Instagram has been around long enough to be a familiar platform with both personal and professional use. It’s like a perpetual art gallery from the mundane, the selfie, incredible photography, artwork and so much more. …

Why Humor Isn’t Always Funny in Advertising

Steve Sturges Blog

My parents used to love Bob Hope. Thought he was the funniest man alive. Full confession – I never thought he was funny. On the other hand, I love Steve Martin, Monty Python and Jim …

The Value of Live Sports in Television Advertising

Sports ratings

Working in media planning and buying I was forced to realize something I had rejected my whole life – sports are important and valuable. While time-shifted viewing continues to rise, sports are viewed live 99% …

I want to be on TV!

Television

“Is Traditional Advertising Dead?” This was the topic of discussion at a recent ad industry luncheon where I was a panelist along with three other agency media directors. We were asked to discuss our opinions …

The Value of a Super Bowl Ad

Master Lock superbowl Commercial

Remember the Master Lock television spot where they fire a bullet through a lock and it stays closed? The tagline was Tough Under Fire.

That spot ran once per year, only during the Super Bowl. What …

How Super Bowl Advertising Has Changed the World

Super Bowl XXVIII

I believe in firsts. First to market. First to break a story. First time to do something. It’s good to be first. During this week of Super Bowl hoopla, I’d like recognize the first commercial …

7 Marketing Predictions for 2015

Marketing Predictions for 2015

As a kid, I always wanted to play cards with a deck that included the Joker. We used it as our wildcard, meaning that we could determine it to be whatever card you wanted it …

Old School Tactics are Ridiculousness

Goals on Whiteboard

There’s a show on MTV that I like to watch – it’s called Ridiculousness. It’s a modern day video bloopers show. Along with the host, Rob Dyrdek, I often find myself asking ‘What did you …

(Social) Holiday Promotions Done Right

Social Promotion

As the holidays are about to ho ho hose down every magazine, newspaper, television and digital channel with promotions, coupons, specials and deals – retailers will always have the same thought, “I hope this works.”

Certainly …