VI Marketing and Branding Adds to Growing Client Roster

VI Marketing and Branding has added Delta Dental of Oklahoma and Dobson Technologies, both headquartered in Oklahoma City, and Physicians Business Network located in Kansas City to its client roster. Delta Dental of Oklahoma joins VI for comprehensive digital media services, social media services and marketing consultation. Dobson Technologies will utilize VI’s digital media services, […]

Communication Arts Magazine names VI’s “White Space” as Winner for Typography in Motion

VI Marketing and Branding will be announced and featured as a “Typography in Motion” category winner in the Communication Arts Magazine’s 5th annual typography competition. VI’s award winning work was produced for the OKC Ad Club for the 48th Annual American Advertising Awards (2014 ADDY Awards), and was selected by Communication Arts Magazine as a winner […]

TV Ads Still Matter

Television ads still matter

As a media buyer I am quite often questioned about TV and its value as an advertising medium. Some of the most common things I hear when questioned on whether to use TV ads or not are the claims that people are fast-forwarding through commercials or viewing television online. All of these things have truth […]

Christmas Ads Traditions All Their Own

Always Coca-Cola Polar Bear Christmas Ad

I’ve known advertising was the field I wanted to go into since high school. The exact reasons have changed over time but the overall interest in the power of advertising remains the same. One of my favorite times of year for advertising is the holidays. It is a time when advertisers can capitalize on the […]

Advertise on Pandora? You’re Probably Doing it Wrong.

VI Blog Pandora Advertise Digital Media

By modern streaming media standards, I’m practically a living fossil. Left in the dust by defectors to Spotify, I cling to my circa-2011 media habits. Hello. My name is Clay. And I’m a Pandoraholic. Like any proper addict, I’ve constructed an elaborate web of neurosis to rationalize my conduct. But really, it all boils down […]

111 Million Viewers is Nice, but PRing the Ads Provides Real Value

VW Get Happy Commercial, 2013 Super Bowl Ads, Super Blog Week, PR Game

Back in the day – five to 10 years ago – companies used to spend $1.5-2.5 million for a 30-second Super Bowl spot in hopes it made enough of an impression to be the office water-cooler talk the next day. Now Super Bowl ads have campaigns. And we all know that public relations drives campaigns. […]

Hearts Racing, Panties Wadded Under Pressure of Super Bowl Ads

Volkswagen rolled out one of the most popular, and widely viewed Super Bowl ads of all time with its “The Force” ad featuring a cute kid as a mini-Darth Vader two years ago. This year, VW is delivering a completely new concept in a one-minute spot that with the price of commercial airtime, the cost […]

Is Volkswagon’s Super Bowl Ad Racist?

Get Happy, Volkswagen Superbowl Spot

During Super Blog week, we’re examining Super Bowl marketing through various prisms: technological, creative, demographic, and more. Today, we’ll take a look at the politics of race surrounding Volkswagon’s new Super Bowl ad. First, a disclaimer: As a strong advocate of improved race relations, I believe absolutely in the need for mutual sensitivity and understanding […]

Gambling on the Super Bowl

Captive Audience, Super Blog Week, Super Bowl, XLVII, Gamble

For years now, we’ve been writing about the importance of placing Television ads in live programming to avoid the DVR. With over 111.3 million viewers last year, the Super Bowl is obviously the ultimate opportunity to take advantage of a captive audience. That said, the question isn’t whether or not people are going to see […]

Are Super Bowl Ads Really That Super?

Super Blog Week, Super Bowl, Gazillion, Steve Sturges

Do you really like the Super Bowl ads? Really? No, this is not another blog about why I think Super Bowl ads are so “super”. Or my top 10 Super Bowl ads of all time. Like most of you, I watch the commercials during the SB every year with the hope and expectation that I’ll […]