Super Bowl Has a Lock on Effectiveness

Master Lock, Masterlock, Super Bowl Commercials

How powerful of an advertising venue is the Super Bowl telecast?  Almost every year, the Super Bowl propels a lesser known brand forward.  GoDaddy.  Apple’s MacIntosh.  Apple’s Ipod.  E- Trade. But, one brand always stands out in my mind when we discuss the brand recognition that can be achieved from an ad during the big […]


Beyonce, Super Blog Week, Super Bowl 2013

The Super Bowl has a long-standing tradition as not only the most anticipated football game of the year, but also the night where companies strut out their ad execs’ best work, from the Budweiser Frogs to Clint Eastwood, Super Bowl Sunday brings out the best (hopefully) in Advertising. To celebrate Super Bowl XLVII, we have […]

Advertise on Pandora? You’re probably doing it wrong.

By modern streaming media standards, I’m practically a living fossil. Left in the dust by defectors to Spotify, I cling to my circa-2011 media habits. Hello. My name is Clay. And I’m a Pandoraholic. Like any proper addict, I’ve constructed an elaborate web of neurosis to rationalize my conduct.  But really, it all boils down […]

How the Internet is Revolutionizing Education

Created by: Best Education Sites

Welcome to the VI Family: Marketing Coordinator Beth Goodfellow

Beth Goodfellow, VI New Hire, Working at VI, VI Culture

Due to our growing business, we have the great opportunity of hiring the best and brightest talents in the advertising industry. After an exhaustive talent search we narrowed down the candidates; one that we feel will fit in perfect with the atmosphere here at 125 Park Ave. As is the same with every new member […]

VI Marketing and Branding – Colorado Springs ADDYs

Colorado Springs Advertising Federation, Pikes Peak AdFed, Annual Addy Awards, Colorado Springs, Kansas City, Oklahoma City, VI Wins big, VI Awards

“Who’s Your ADDY?” For those unfamiliar with VI Marketing and Branding, we consist of three branches in the midwest: Colorado Springs, Kansas City and Oklahoma City. A couple weeks ago, our headquartered Oklahoma City branch got to flex their muscles at the ADDYs (2012 OKC Recap) and this past weekend, Colorado Springs got to show […]

Watch Facebook’s #fMC LIVE – Business Changes

#fMC, Facebook Conference, Watch Live

Watch the LIVE conference below. So much is changing on Facebook, beginning right now.

2012 ADDY Awards – Recap

2012 Addy's, OKC Ad Club, Greta Pucket, Young Advertiser of the Year, VI Wins Big

The awards kicked-off with the premiere of Jabee’s “So Cool” music video (production via Robot House Creative) depicting a fresh and “gritty” Oklahoma City, which featured Jabee hitting the stage for a live performance during the song’s second half. The now-crowded Coca Cola Event Center was amped with energy, and it was…”so cool” VI Marketing and […]

Meet Geraldine Lartey – VI intern

Internships, Intern Geraldine, Working at VI, VI employment

Our next blog (in a series of “new intern” posts) features Geraldine Lartey. Gearldine will be interning at VI throughout the Spring semester. Welcome aboard! My name is Geraldine Lartey, and I’m a Senior Mass Communications-Advertising major at the University of Central Oklahoma in Edmond, Oklahoma. I am full blood Ghanaian (Ghana, West Africa) born […]

Trends for 2012

Crystal Ball, 2012 Predictions, Larry McAllister, JWT Intelligence

JWT Intelligence, who’s in the marketing research business, issued it’s 2012 forecast that showed continued economic uncertainty, new technology and the idea of shared responsibility would drive emerging trends this year. Of course significant trends can’t be assigned to a calendar year, but here’s a look at what to look for in 2012. Navigating The […]