algorithm update

The Bane of SEO’s Existence

Search engine optimization is dead. At least, that’s what critics, naysayers and haters would tell you. Each time there’s a major algorithm update, they all jump at the opportunity to stir up some controversy. SEO is not dead, however. In fact, SEO is very much alive and well. That’s not to say that SEO hasn’t […]

Google Updates Algorithm, Releases Panda 4.0

In the largest update of its kind since the launch of Panda in early 2011, the newest version of Google’s algorithm is said to have affected 7.5% of English language search queries. Panda 4.0 has worked its way through millions of websites, penalizing some top players like, and Panda targets websites with […]

Google’s Hummingbird to Sweeten Searches

Google replaces old algorithm with new "Hummingbird" algorithm

In myth and culture, hummingbirds’ iconic beaks are known to resemble instruments of weaponry, and it appears Google has declared war on outdated search with the release of the newest algorithm, Google Hummingbird. In stealth-like fashion, Google released Hummingbird in late August/early September, and according to Amit Singhal, Google Senior VP, Hummingbird is the most […]