Amazon Prime

Do You Own Technology or Does Technology Own You?

Do you own technology or does technology own you? One of my favorite things to do is to walk through our office and talk marketing with our smart staff. One day last week, I got sucked into a discussion on technology, the many benefits and corresponding evils. As a marketer, it pays to pay attention […]

Amazon Prime: Creating the Total Package?

Amazon: Prime customer service

You’ve probably heard of Amazon Prime. It started in 2005 with an offer of $79 per year to receive 2-day shipping on all orders.  Would customers be willing to pay the extra amount just to get 2-day shipping? Why would they pay extra when most consumers were hurting financially? How would Amazon not lose money […]