analytics

4 Steps to Improve Website Performance Using A/B Testing

A/B Testing

Not sure where to place the call-to-action button on your new landing page to increase engagement? Or are you wondering what email design will result in a higher click through rate? Implementing A/B testing is …

Research and Analytics: How Smart Is Your Agency?

research

Over the past few months, I’ve read multiple articles and have actively participated in the buzz surrounding research, analytics and data-driven results regarding advertising and marketing campaigns. As the digital realm of advertising and marketing …

The Bane of SEO’s Existence

SEO Sentinel

Search engine optimization is dead. At least, that’s what critics, naysayers and haters would tell you. Each time there’s a major algorithm update, they all jump at the opportunity to stir up some controversy. SEO …