Apple Ipod

Super Bowl Has a Lock on Effectiveness

Master Lock, Masterlock, Super Bowl Commercials

How powerful of an advertising venue is the Super Bowl telecast?  Almost every year, the Super Bowl propels a lesser known brand forward.  GoDaddy.  Apple’s MacIntosh.  Apple’s Ipod.  E- Trade. But, one brand always stands out in my mind when we discuss the brand recognition that can be achieved from an ad during the big […]