Axe

How Twitter’s Unique Features Get You More than Views

Sometimes it’s easy to view Twitter as just another way to promote an existing campaign, but don’t underestimate its power to be the driving force behind something amazing. In a 2014 presentation, Ross Hoffman, Director of Brand Strategy at Twitter, describes a creative partnership with Axe Deodorant Body Spray that had gangbuster results. Axe had […]

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