Linkedin Strategy for Your Business

Why should your company have a presence on LinkedIn? Buyers are 50% more likely to purchase from a company they follow on LinkedIn, and 80% of LinkedIn members want to connect with companies (according to a study by Linkedin). LinkedIn sends nearly 4 times more people to your homepage than other social platforms including Twitter […]

What Does a B2B Company Do on Social Media?

When people think of social media for a business, the typical thoughts that arise are “Get 10% off your meal if you retweet this!” or “LIKE this post to be entered into our contest to win an iPad!” or maybe “Check-in for a discount,” while those may be appropriate for some businesses (occasionally), they are […]

Your Paid Media Budget is Too High

Marketing Budget

Your paid media budget is too high. Not your overall marketing budget, it’s probably underfunded. But, your paid media budget, as a percentage of your marketing budget needs to be reduced. There are better things that you could be doing with those dollars that will improve your marketing ROI. What exactly could you do with […]

Why B2B Marketers Can’t View Social Media As Optional

social media benefits B2B marketers

There’s no denying that social media has quickly become one of the most effective and efficient ways to communicate with an audience. Social media provides the interactive platform necessary to build the irreplaceable connection between brands and their audiences. Consumers and B2B buyers alike are no longer viewing this interaction as optional – consumers expect […]

Social media is pretty much for every business but yours.

Social Media, Your Business, man, pointing

If you found this blog because you were searching for anything related to, “B2B” “social media” and “help” – you are one of many who have tried, struggled and come to the conclusion that social media is pretty much for every business but yours. If you came to that conclusion, knock it off. If you […]