10 Digital Marketing Tips for Banks and Credit Unions

Consumers are starting, and sometimes completing, their research of financial products and services online. Online is the least committed place for consumers to start researching their options in what they feel is a non-biased platform that they can control. Online is just easier: good, bad or indifferent. It is easier to get a visitor to […]

What Customers Want From Their Bank

Financial services marketing is slow to change. Consumer desires are not. That provides opportunity for financial institutions that can mentally separate the stifling government rules and regulations from their core offering. To be frank, to have more of a ‘can do’ than a ‘can’t do’ attitude. Most service industries think ‘yes’ and then figure out […]

5 Ways Marketing Can Benefit Your Bank

We often hear that banking is “a relationship business.” Commercial banking, in particular, relies heavily on your bank’s experience and word of mouth. With such an emphasis on referrals from previous customers, it’s not uncommon to uncover skepticism about the impact marketing can have on commercial banking. But the truth is, marketing has likely influenced […]

Does Your Brand Have a Vision?

Brand Vision

When I started my career in marketing, I worked for a nonprofit organization focused on pairing at-risk youth with caring and attentive mentors. While I never expected a career in marketing to change the world, I realized from the start just how much good it can do for individuals. It’s the way many people hear […]

Don’t be afraid to be cool.

dog cool wayfarers sunglasses

Here’s a question- what has your bank done for you lately?  Keeps your balance correct? Makes sure to deduct your car payment on time don’t they? Got a really cool debit card design….  Satisfied?  Now that I bring it up, you’re probably not. I don’t really love my bank either.  I don’t not like it, […]

Businesses on Facebook: What’s Not to Like?

like fan facebook social media

For me, Facebook is a way to make personal connections. To stay in touch with old friends, make new friends, to be entertained, amused and interact intimately on emotional levels. For this and other reasons, I don’t “like” many businesses on Facebook. The ones I do like are smaller, independent companies whose products or services […]

Banks Need To Consider Social Marketing To Reach The Unbanked

bank ATM credit card money cash

Unbanked. Until this week, I hadn’t heard the term. It seems Oklahoma has one of the highest rates of unbanked and underbanked citizens in the country. Unbanked refers to having no checking or savings account. The underbanked have a checking or savings account but, like many of the unbanked, use “alternative financial services” such as […]