behavioral change

Social Marketing: Changing the Habits of Society

Note:  This is not a blog about social media, aka social media marketing.  It’s a big boy blog for people that don’t throw around marketing terms that they don’t understand. I’ve got the hardest job in marketing.  Ok, not just me, my entire firm.  We happen to have several clients whose objective is to change […]

Oh behave.

shower water conservation utilities City Services

I like my showers how I like my women. Long-lasting and piping hot. Once I step inside the warmth of the shower, it’s hard to step out. The relaxing water makes me want to stay there forever. So most times I do. Well, for like 15 minutes. When the water turns lukewarm, that’s when I […]