big data

Four Rights Make… A Sale

You’ve probably heard of the “4 Ps”, but have you heard of the “4 Rs”? If you can deliver the right message to the right person at the right time on the right device, you will be rewarded with a sale. Before recent advancements in data collection, most marketing strategies were based more on intuition […]

Data: Your Favorite Christmas Gift

Data is should be your favorite Christmas gift this holiday season.

When I was a kid, I always got my dad the perfect gift.  Birthday, Father’s Day, Christmas, it didn’t matter.  I know because he would say, without fail “Oh wow, it’s just what I wanted.” You know what Santa is bringing you this Christmas?  Data, and lots of it.  And that’s just what you want […]

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