Why B2B Marketers Can’t View Social Media As Optional

social media benefits B2B marketers

There’s no denying that social media has quickly become one of the most effective and efficient ways to communicate with an audience. Social media provides the interactive platform necessary to build the irreplaceable connection between brands and their audiences. Consumers and B2B buyers alike are no longer viewing this interaction as optional – consumers expect […]

The Google Buzz kill

Google, Google Buzz, Buzz Kill

This past weekend, we bid a grand farewell to the let down that was Google Buzz. If you are unfamiliar with Google Buzz, just imagine any successful and engaging social media platform like Facebook, Twitter and Google+ but take away the “successful and engaging” part and presto… When Google Buzz was first released back on […]