brand

The Best and Worst Rebrands of 2014

Pizza Hut Commercial

2014 saw the “rebranding” of several major consumer companies. From carb-loaded restaurant concepts to antiquated technology retailers. It’s apparent that there are just as many sophisticated marketers successfully repositioning companies, as there are people who …

Why Storytelling Matters to Your B2B Audience

Why Story Telling Matters to B2B Audience

Regardless of the marketing mix for business-to-business brands in 2014, storytelling is a common theme that reigns as marketers strive to differentiate themselves in a crowded marketplace. Psychology has confirmed that stories break the barrier …

Hip To Be Square

Branding and Logo Design

I love to discover new, cool web tools, and see emerging technologies being used to craft really great user experiences. I get excited when I see things like the Arcade Fire and Google Experiment and …