branding failures

JCPenney: Out With the Old, Out With The New

JCP Logo. JCPenney new logo

The JCPenney rebrand is officially being called a flop. It seems that the public has not yet embraced the everyday low pricing for fashion and household goods that JCP is offering. The financial market freaked, and so the company freaked and fired its President. So, let’s add a little sanity to the situation. JCP is […]