The Value of a Super Bowl Ad

Master Lock superbowl Commercial

Remember the Master Lock television spot where they fire a bullet through a lock and it stays closed? The tagline was Tough Under Fire.

That spot ran once per year, only during the Super Bowl. What …

The Best and Worst Rebrands of 2014

Pizza Hut Commercial

2014 saw the “rebranding” of several major consumer companies. From carb-loaded restaurant concepts to antiquated technology retailers. It’s apparent that there are just as many sophisticated marketers successfully repositioning companies, as there are people who …

Recognizing the Brand That Never Sleeps

The Luxor

October 1989 wasn’t the best year to start a marketing firm considering the stock market was still trying to climb back to pre-Black Monday levels from 1987. The economy was tight, making marketing budgets tighter. …

VI Marketing and Branding Adds to Growing Client Roster

VI Marketing and Branding

VI Marketing and Branding has added Delta Dental of Oklahoma and Dobson Technologies, both headquartered in Oklahoma City, and Physicians Business Network located in Kansas City to its client roster.

Delta Dental of Oklahoma joins VI …

Does Your Brand Have a Vision?

Brand Vision

When I started my career in marketing, I worked for a nonprofit organization focused on pairing at-risk youth with caring and attentive mentors. While I never expected a career in marketing to change the world, …

Does Your Brand Have Character?

Brand Character

I want to talk about you, your brand, and what we have all come to expect from the two. You’re either in for a pat or the back, or a slap in the face; I …

Hip To Be Square

Branding and Logo Design

I love to discover new, cool web tools, and see emerging technologies being used to craft really great user experiences. I get excited when I see things like the Arcade Fire and Google Experiment and …

The VIth Sense – The New Fundamental Marketing Tools

Marketing Tools

When I began my career some 25 years ago, most companies had the same basic marketing tools. It seemed that no matter what the organization did, they needed a tri-fold brochure, a folder, a house …

How the Internet is Revolutionizing Education

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Created by: Best Education Sites

JCPenney: Out With the Old, Out With The New

JCP Logo. JCPenney new logo

The JCPenney rebrand is officially being called a flop. It seems that the public has not yet embraced the everyday low pricing for fashion and household goods that JCP is offering. The financial market freaked, …