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TV Ads Still Matter

Television ads still matter

As a media buyer I am quite often questioned about TV and its value as an advertising medium. Some of the most common things I hear when questioned on whether to use TV ads or …

Social Media Drives People Back to Live Viewing and Advertisers Rejoice!

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When DVR’s grew in popularity and households there was a collective scream from advertisers everywhere. Imagine telling an advertiser 15 years ago that people would have the power to fast forward through the ads they …