Breaking Bad

TV Ads Still Matter

Television ads still matter

As a media buyer I am quite often questioned about TV and its value as an advertising medium. Some of the most common things I hear when questioned on whether to use TV ads or not are the claims that people are fast-forwarding through commercials or viewing television online. All of these things have truth […]

Social Media Drives People Back to Live Viewing and Advertisers Rejoice!

When DVR’s grew in popularity and households there was a collective scream from advertisers everywhere. Imagine telling an advertiser 15 years ago that people would have the power to fast forward through the ads they had spent thousands (or even millions) of dollars to plan, produce and place. It would be the stuff of nightmares, […]