Campaign

How Twitter’s Unique Features Get You More than Views

Sometimes it’s easy to view Twitter as just another way to promote an existing campaign, but don’t underestimate its power to be the driving force behind something amazing. In a 2014 presentation, Ross Hoffman, Director of Brand Strategy at Twitter, describes a creative partnership with Axe Deodorant Body Spray that had gangbuster results. Axe had […]

TV Ads Still Matter

Television ads still matter

As a media buyer I am quite often questioned about TV and its value as an advertising medium. Some of the most common things I hear when questioned on whether to use TV ads or not are the claims that people are fast-forwarding through commercials or viewing television online. All of these things have truth […]

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