coca-cola

Christmas Is The Season For Brand Loyalty

Forbe's 2013 top brands list

Christmas is upon us, and tis the season when we all turn to our favorite brands. Forbes came out with it’s most valuable brands of 2013 list this week, and who’d have thought it, a brand guy like me using nearly every one of the Top 10 (actually top 11, to make my point more […]

Christmas Ads Traditions All Their Own

Always Coca-Cola Polar Bear Christmas Ad

I’ve known advertising was the field I wanted to go into since high school. The exact reasons have changed over time but the overall interest in the power of advertising remains the same. One of my favorite times of year for advertising is the holidays. It is a time when advertisers can capitalize on the […]

The Social Network: Anti-Social Marketing

anti-social mobile apps facebook girl date

Google. Apple. Nike. Coca-Cola. In my opinion, these brands knock social media out of the park. They make me want to behave differently. Google inspires me to go out and explore. Apple inspires me to be more creative. Nike inspires me to not be such a pile all the time. Coca-Cola inspires me to be […]

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