connection

Are You a Con Artist?

I’m a con artist. And, honestly, it’s a label I wear proudly. Don’t act like you’re innocent. If you’re in the marketing biz, chances are you’re a con artist as well (or at least on your way). There are 5 cons I see as critical in modern marketing: Content, Context, Conversation, Connection and Conversion. In […]

The Social Network: Anti-Social Marketing

anti-social mobile apps facebook girl date

Google. Apple. Nike. Coca-Cola. In my opinion, these brands knock social media out of the park. They make me want to behave differently. Google inspires me to go out and explore. Apple inspires me to be more creative. Nike inspires me to not be such a pile all the time. Coca-Cola inspires me to be […]

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