Content Strategy

The VIth Sense – Content Marketing is Not a Strategy

content-marketing-is-not-a-strategy

In order for you to believe that I’m a comedian, I need to tell you a joke. I can tell you all day long how hilarious I am. But until I actually make you laugh, you won’t (and shouldn’t) believe me. It’s a claim, not a brand position. That’s the point of content marketing. Produce […]

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