Content

Here’s My Beef With Organic Content

Had a discussion with some smart people the other day. Turns out that when your favorite supermarket places food on the shelf marked “organic,” they may actually be stretching the truth. Many pesticides and a few steroids and related toxins may still be used in some of this organic food. I have no way to […]

Google Updates Algorithm, Releases Panda 4.0

In the largest update of its kind since the launch of Panda in early 2011, the newest version of Google’s algorithm is said to have affected 7.5% of English language search queries. Panda 4.0 has worked its way through millions of websites, penalizing some top players like ebay.com, biography.com and retailmenot.com. Panda targets websites with […]

Why Storytelling Matters to Your B2B Audience

Why Story Telling Matters to B2B Audience

Regardless of the marketing mix for business-to-business brands in 2014, storytelling is a common theme that reigns as marketers strive to differentiate themselves in a crowded marketplace. Psychology has confirmed that stories break the barrier of intellectual defenses, and to humans, a good story is received as a gift. However, it’s easier said than done, […]

Are You a Con Artist?

I’m a con artist. And, honestly, it’s a label I wear proudly. Don’t act like you’re innocent. If you’re in the marketing biz, chances are you’re a con artist as well (or at least on your way). There are 5 cons I see as critical in modern marketing: Content, Context, Conversation, Connection and Conversion. In […]

Stop Guest Blogging For Authoritative Links

Google, Yahoo, MSN, AOL Search Engine Markering, PPC

If you write, you’ve heard of the Five Ws. It’s basic information gathering for the reader. Write for your readers and stop writing for search engines. That’s the message Matt Cutts, head of Google’s web spam team, has been repeating anyway: “If you’re using guest blogging as a way to gain links in 2014, you […]

Happy New (Content) Year

Thanksgiving is past. Christmas is bearing down and the end of the calendar year is upon us for all practical business purposes. As we look to 2014 with great possibility and opportunity in the marketing world, one thing is apparent – content (content marketing) is still king. As we plunge headlong into the new year, […]

X