contest

The Making of a YOUtilities Challenge

Colorado Springs Utilities YOUtilities Challenge, Facebook, Contest

How did we take a subject that is not overly sexy and convince a community to become consumer advocates for said subject? The answer was an eight-week multi-faceted marketing campaign called the “YOUtilities Challenge” and created by VI Marketing and Branding for Colorado Springs Utilities. This campaign included various parts, with the most important being […]

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