VI was born as a media-buying firm in 1989. Our first word? “Data.” We’ve expanded our vocabulary (and expertise!) since then, but our hunger for research-driven results hasn’t changed. The world around us has, though. Every brand claims to change the world, but we actually do — and we have the data to back that up! One of our campaigns reduced infant mortality by 17% in our state. Another saved 7 billion gallons of water. And our tobacco control work has saved countless lives, because adult smoking is down 34% where we live. We’re experts in human behavior, and we apply our model to every sector from finance and travel to tech and tacos! Because when it works this well, why not?
Our in-house team spans every major marketing discipline:
We always take the high road and are willing to meet others more than halfway.
Good teammates are trustworthy and reliable.
The best marketing comes from quick and analytical minds.
We use original ideas to solve problems.
Success isn’t accidental. We must strive for it daily.
Do unto others as you would have them do unto you.