Analytics Advisor is Google’s new AI-powered tool that transforms how digital marketers and business owners interact with GA4 data. Instead of navigating complex menus and trying to understand audience behavior, you can now ask Analytics Advisor questions and get instant, actionable insights.
Using Google’s latest Gemini models, Analytics Advisor provides helpful guidance and support when you need it. You can find the tool directly within your GA4 property by clicking the sparkle icon in the top-right corner or by asking a question in the GA4 search bar. From there, you can review automatically generated insights or type in specific questions for deeper analysis.
Getting Started: Tips for Success
Be specific with your questions. Instead of asking “How’s my site doing?” try “What caused the increase in traffic in November?” You’ll receive a detailed analysis of what drove the growth, plus recommendations and suggested questions to help dig deeper.
Leverage it for time-sensitive questions. When you need quick answers during meetings or client calls, Analytics Advisor delivers immediate context without the delay of navigating menus or building custom reports.
Ask “why” questions. The tool is particularly effective at diagnosing causes. Questions like “Why did bounce rate increase in Q4?” return charts, analysis of possible causes and recommendations for what to explore next and how to fix it.
Ask about the user journey. Questions like “What do users who convert do differently than those who don’t?” uncovers behavior insights that inform user experience and conversion optimization strategies.
Analytics Advisor represents a significant step forward in making data accessible and actionable for digital marketers and business owners. While it won’t replace strategic thinking or deep analytical expertise, it drastically reduces the time and technical knowledge required to pull meaningful insights from GA4. Start incorporating AI-driven questions into your daily workflow — especially ones you’d normally spend 20 minutes researching or building reports to answer. As you become more familiar with its capabilities, Analytics Advisor becomes an essential resource for rapid diagnostics and performance monitoring. Ready to put those insights to work? Reach out to our team to get started.
