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Campaign Development

VI has crafted fearless campaigns that drive results since 1989. We've seen trends (and agencies) come and go, but our strategic process continues to work like a charm.

VI has a proven track record of executing bold campaigns that shift paradigms and break molds, but we also know the time and place to take calculated risks. This is why our clients continue to renew their contracts with us — and why we continue to thrive while others fade away.

Campaign Development Services

As a full-service marketing and branding agency, we’ve produced successful campaigns for TV, radio, print, outdoor, digital and more for over three decades.

Our campaign development services include:

  • Project estimation and scheduling
  • Marketing research and strategic planning
  • Audience/persona development
  • Message/consumer journey mapping
  • Concept ideation and development
  • Brand and content strategy
  • Copywriting and social media content creation
  • Graphic design and photography
  • Animation and audio/video production
  • Website design and development
  • Email campaign creation and automation
  • Cross-channel campaign integration
  • A/B testing and optimization
  • Data tracking, reporting and analysis

Our primary goal is to achieve your goals — whether that requires an edgy campaign that utilizes special effects to expose Big Tobacco or a straightforward branding campaign that raises awareness and builds trust within your audience.

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