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web development

In this increasingly online world, your website is your most important marketing tool. It introduces customers to your brand and offerings — often before they interact with an actual human. Whether you need to set up a new website, transfer website hosting or manage the domain, VI’s web development services can help you stand out from your competitors, win over your audiences and achieve your goals.

Where needed, we even bring in tourism subject matter experts from our agency network, to capitalize on unique industry specific website development experience. Our focus is delivering a custom solution for each of our client’s unique needs that allows you to stand alone against the competition.
We design and develop modern websites based on industry best practices and with a laser focus on the best user experience for each organization’s customers.
Throughout the design process, we are actively focused on the user. This includes:
  • User personas
  • User paths
  • Overall usability
Once a site is launched, we don't rest on our designs. Everything we build is set up for tracking success and monitored through multiple touch points. We provide day-to-day website management, reviewing site performance, and making optimizations as needed. Our team reaches out with recommendations and doesn't wait to hear about a problem.

Analytics & Tracking

Google Analytics and Google Tag Manager
We use these tools to monitor all website activity. This helps us understand how users interact with the websites. These tools allow us to confirm which users are taking the user paths developed in the discovery process. They also help ensure the quality of our leads thereby guaranteeing the quality of our goal completions.

Website Feedback Surveys

Website feedback surveys are another valuable resource. This data is crucial because it comes directly from our website users and helps us solve their real-world challenges.

Website Performance

VI focuses on website uptime, latency and page load speed. We develop websites primarily on WordPress, an open-source content management system. WordPress offers efficient updates by back-end administrators for blog posts, content, and basic website updates. Our target load time for any website is one second or less. We do not produce websites that take longer than four seconds to load. VI utilizes a third-party service called Pingdom for 365x24x7 monitoring of uptime. Pingdom verifies the website every one minute to ensure that it is responding appropriately. If a website goes down for any reason, the VI team is notified via email and SMS (text) alerts every five minutes until uptime is restored.

VI is appropriately staffed to handle every imaginable feature request. We have developed websites and apps in nearly every technology, from PHP to .NET. Every site we build is designed for quick deployment of blog posts, quizzes, and landing pages to suit the needs of any campaign.

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