logo-quietVI-Logo-BlueSwashvi marketing and branding
vi marketing and branding
burger-icon

Oklahoma Tourism and Recreation Department

challenge

  • Increase domestic travel to/within Oklahoma in 2024 and 2025.
  •  Increase visitation to Oklahoma State Parks in 2024 and 2025.
  •  Generate sales of merchandise on ShopTravelOK.com and Oklahoma State Parks Gift Shops in 2024 and 2025.
  •  Increase travel spending in Oklahoma in 2024 and 2025.

strategy

The Oklahoma State Parks Water Bottle was designed to provide consumers and travelers with an engaging product that is both useful and encourages visiting and exploring all of Oklahomaโ€™s State Parks.

The water bottle + stickers act as an interactive and engaging โ€œbucket listโ€ item that is also an essential item for travel. As people embark on adventures within/to Oklahoma with their water bottle, travelers are encouraged to decorate their bottle with the unique stickers as they visit each of Oklahomaโ€™s 37 state parks. The water bottle + stickers provide incentive for people to visit each of the parks and encourages exploration within Oklahoma, and once complete they are left with a high-quality, keep-sake souvenir that represents their travels and can accompany them on their future adventures in Oklahoma.

The State Parks Water Bottle is a product that can drive sales on TravelOKโ€™s online store and State Parks Gift Shops, therefore increasing travel spend.

solution

Each of Oklahomaโ€™s state parks is represented in a thoughtfully designed sticker that features a unique element of each park, such as Little Sahara State Parkโ€™s iconic sand dunes and ATVs. These stickers were sold alongside the water bottle, and as travelers visit each state park, they can place the corresponding state park sticker on their water bottle.

Let's Chat

Whether you want to hire us, work with us or learn more about us, weโ€™re all ears!

next case study

Weโ€™re always on the lookout for next-level clients, collaborators and coworkersโ€ฆ is that you? Letโ€™s find out.

curve arrow
arrow-upBack To Top
SHOW FOOTER
logo-quiet
close
close-icon
Google Partner