Driving Change Through Stop Motion

Oklahoma Tobacco Settlement Endowment Trust

Driving Change Through Stop Motion

People who live in apartments and multiunit housing share the air with their neighbors. Meaning the smoke from one cigarette can harm everyone in the building … without them even knowing. Millions of Americans are unaware of the threat sneaking in through cracks in the walls, floorboards, light fixtures and outlets. So, when our longstanding client, the Tobacco Settlement Endowment Trust, challenged us to create a campaign that makes Oklahomans aware of this issue and encourages them to act towards a solution, we asked ourselves the question: How can we make this invisible danger visible?

Solution

Our campaign, Apartments, not only educates in an incredibly eye-catching way, it also empowers and equips audiences to make a difference. The dangers of smoking may be a topic that’s been talked about for decades, but we don’t accept any excuses – we continue to find groundbreaking ways to educate and create change, no matter the topic.

Driving Change Through Stop Motion