Oklahoma Highway Safety Office
The Oklahoma Highway Safety Office (OHSO) leads statewide and community-level efforts to reduce traffic crashes, fatalities, and serious injuries through education, enforcement support, and partnerships addressing impaired driving, distracted driving, occupant protection, and non-motorized safety. This work requires sustained, long-term communication across multiple focus areas, with progress measured over time. In FY25, pedestrian and bicycle safety became an expanded focus area due to increasing crashes and a need to improve public awareness of related laws. As part of OHSO’s established campaign lifecycle, FY25 provided the opportunity to introduce a refreshed, multi-year campaign platform guided by performance data and research. The Let’s Get There, Together campaign was created as a unifying, people-first approach that highlights shared responsibility and the positive outcomes that can be achieved when all road users look out for one another.
Awareness of and reduction of risky driving behaviors by our target audiences.
Let’s Get There, Together was developed as a connection-based strategy centered on positive outcomes and shared responsibility. It was focused on educating audiences about proactive steps they can take to protect themselves and others, using people-first, non-judgmental messaging designed to build collective empathy across all highway safety focus areas.
The strategy was guided by campaign performance data and research insights, shaping a flexible, unifying approach that represented OHSO as a trusted leader in highway safety, supported clear education on driving laws, and allowed the messaging to evolve across platforms and future years.
To bring the Let’s Get There, Together campaign to life, our team deployed a comprehensive, multi-platform media approach to meet audiences where they are. These channels delivered unified messaging across traditional and digital environments, maximizing reach and relevance. Tactics utilized included:
The FY25 Let’s Get There, Together campaign met performance goals and generated insights to inform future optimization.
Some key campaign results included:
Overall, the campaign achieved its objectives and established a flexible creative foundation for FY26 and beyond, supported by clear performance and engagement learnings.
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