Copywriting

How to Generate Big Ideas in the Creative Thought Process

Whether you work at a marketing agency or a law firm or an oil drilling company, creativity is a part of your daily life. And it isn’t a linear process. Sometimes you’ve gotta move sideways to forge ahead. Just a few weeks ago I was working on a project. The client knew exactly what they […]

Why Storytelling Matters to Your B2B Audience

Why Story Telling Matters to B2B Audience

Regardless of the marketing mix for business-to-business brands in 2014, storytelling is a common theme that reigns as marketers strive to differentiate themselves in a crowded marketplace. Psychology has confirmed that stories break the barrier of intellectual defenses, and to humans, a good story is received as a gift. However, it’s easier said than done, […]

The VIth Sense – Content Marketing is Not a Strategy

content-marketing-is-not-a-strategy

In order for you to believe that I’m a comedian, I need to tell you a joke. I can tell you all day long how hilarious I am. But until I actually make you laugh, you won’t (and shouldn’t) believe me. It’s a claim, not a brand position. That’s the point of content marketing. Produce […]

Are You a Con Artist?

I’m a con artist. And, honestly, it’s a label I wear proudly. Don’t act like you’re innocent. If you’re in the marketing biz, chances are you’re a con artist as well (or at least on your way). There are 5 cons I see as critical in modern marketing: Content, Context, Conversation, Connection and Conversion. In […]

Happy New (Content) Year

Thanksgiving is past. Christmas is bearing down and the end of the calendar year is upon us for all practical business purposes. As we look to 2014 with great possibility and opportunity in the marketing world, one thing is apparent – content (content marketing) is still king. As we plunge headlong into the new year, […]

Advertise on Pandora? You’re Probably Doing it Wrong.

VI Blog Pandora Advertise Digital Media

By modern streaming media standards, I’m practically a living fossil. Left in the dust by defectors to Spotify, I cling to my circa-2011 media habits. Hello. My name is Clay. And I’m a Pandoraholic. Like any proper addict, I’ve constructed an elaborate web of neurosis to rationalize my conduct. But really, it all boils down […]

GoDaddy Goes Funny

Go Daddy, Danica Patrick, Super Bowl Spot

As an ad writer, I never stop pushing boundaries.  I never cease trying to stretch the limits of what I’m allowed to do, what I’m allowed to say. The disgusting, violent and hypersexual hold no attraction for me. Humor is my specialty. And humor is the art of the unexpected. There’s no simpler way to […]

I’m a Sucker

I admit it. The first time I see a great commercial, I’m hooked. Like a heroin addict. I’m surfing YouTube, checking their website, even blogging about it. Case in point – the new Jeep Grand Cherokee spot. You know, the one sporting the copy that makes you proud to be American. Goosebumps. Their tagline – […]

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