Copywriting

How to Generate Big Ideas in the Creative Thought Process

Lateral Thinking

Whether you work at a marketing agency or a law firm or an oil drilling company, creativity is a part of your daily life. And it isn’t a linear process. Sometimes you’ve gotta move sideways …

Why Storytelling Matters to Your B2B Audience

Why Story Telling Matters to B2B Audience

Regardless of the marketing mix for business-to-business brands in 2014, storytelling is a common theme that reigns as marketers strive to differentiate themselves in a crowded marketplace. Psychology has confirmed that stories break the barrier …

The VIth Sense – Content Marketing is Not a Strategy

content-marketing-is-not-a-strategy

In order for you to believe that I’m a comedian, I need to tell you a joke. I can tell you all day long how hilarious I am. But until I actually make you laugh, …

Are You a Con Artist?

Confident used car salesman pointing

I’m a con artist. And, honestly, it’s a label I wear proudly. Don’t act like you’re innocent. If you’re in the marketing biz, chances are you’re a con artist as well (or at least on …

Happy New (Content) Year

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Thanksgiving is past. Christmas is bearing down and the end of the calendar year is upon us for all practical business purposes.

As we look to 2014 with great possibility and opportunity in the marketing world, …

Advertise on Pandora? You’re Probably Doing it Wrong.

VI Blog Pandora Advertise Digital Media

By modern streaming media standards, I’m practically a living fossil. Left in the dust by defectors to Spotify, I cling to my circa-2011 media habits.

Hello. My name is Clay. And I’m a Pandoraholic.

Like any proper …

GoDaddy Goes Funny

Go Daddy, Danica Patrick, Super Bowl Spot

As an ad writer, I never stop pushing boundaries.  I never cease trying to stretch the limits of what I’m allowed to do, what I’m allowed to say.
The disgusting, violent and hypersexual hold no attraction …

I’m a Sucker

I admit it. The first time I see a great commercial, I’m hooked. Like a heroin addict. I’m surfing YouTube, checking their website, even blogging about it. Case in point – the new Jeep Grand …