FOR IMMEDIATE RELEASE
OKLAHOMA CITY, OK (March 5, 2024) — VI Marketing and Branding, a leading digital marketing agency in Oklahoma City, took home gold at the 2024 local American Advertising Awards on Saturday, February 24. The VI team won 36 total awards, including Best of Film, Video and Sound for “Shapeshifter – Teen Girl” for Tobacco Stops With Me, and Special Judges Choice for the original music created with “Imagine That” for the Oklahoma Tourism and Recreation Department.
VI is proud to have received 12 Gold ADDYs for the following campaigns:
- Blogs & Digital Publications: Single – Route 66 Digital Guide – Oklahoma Tourism and Recreation Department
- Television Advertising Regional/National Single Spot up to 2:00 – Tobacco Stops With Me Apartments – Tobacco Stops With Me
- Internet Commercial Single Spot Any Length – Tobacco Stops With Me Shapeshifter – Tobacco Stops With Me
- Internet Commercial Campaign – Tobacco Stops With Me The Cloud – Tobacco Stops With Me
- Cinema Advertising In Theatre Commercials or Slides – Tobacco Stops With Me Shapeshifter: Teen Girl – Tobacco Stops With Me
- Integrated Advertising Campaigns Consumer Campaign: Regional/ National – Tobacco Stops With Me Shapeshifter – Tobacco Stops With Me
- Visual Art Direction Single – Tobacco Stops With Me Shapeshifter – Tobacco Stops With Me
- Visual Art Direction Campaign – Travel OK Imagine That – Oklahoma Tourism and Recreation Department
- Film & Video Animation, Special Effects, Motion, Graphics, or CGI: Animation, Special Effects or Motion Graphics – Tobacco Stops With Me Shadow Morph – Tobacco Stops With Me
- Sound Music Without Lyrics Single – Tobacco Stops With Me Shapeshifter Original Music – Tobacco Stops With Me
- Sound Music Without Lyrics Single – Travel OK Imagine That: A Boy Gets His Wings – Oklahoma Tourism and Recreation Department
- Sound Music Without Lyrics Single – Travel OK Imagine That Original Music – Oklahoma Tourism and Recreation Department
VI is proud to have received 13 Silver ADDYs for the following campaigns:
- Sales & Marketing, Product or Service Sales Promotion – Tobacco Stops With Me Shapeshifter Press Kit – Tobacco Stops With Me
- Collateral Material, Brochure Single Unit – Oklahoma State Map – Oklahoma Tourism and Recreation Department
- Television Advertising Regional/National Campaign – Travel OK Imagine That – Oklahoma Tourism and Recreation Department
- Internet Commercial Campaign – Tobacco Stops With Me Apartments – Tobacco Stops With Me
- Integrated Advertising Campaigns Consumer Campaign: Regional/National – Tobacco Stops With Me The Cloud Campaign – Tobacco Stops With Me
- Integrated Advertising Campaigns Consumer Campaign: Regional/National – Tobacco Stops With Me Apartments – Tobacco Stops With Me
- Sound Music Without Lyrics Single – Travel OK Imagine That: Birds of a Feather – Oklahoma Tourism and Recreation Department
- Sound Music Without Lyrics Single – Travel OK Imagine That: Queen for a Day – Oklahoma Tourism and Recreation Department
- Sound Music Without Lyrics Single – Travel OK Imagine That: A Happier Birthday – Oklahoma Tourism and Recreation Department
- Online/Interactive: Public Online/Interactive – Tobacco Stops With Me Blogs – Tobacco Stops With Me
- Television Advertising Regional/National Single Spot up to 2:00 — Tobacco Stops With Me Shapeshifter: Barbershop — Tobacco Stops With Me
- Television Advertising Regional/National Single Spot up to 2:00 — Queen for a Day — Oklahoma Tourism and Recreation Department
VI is proud to have received 9 Bronze ADDYs for the following campaigns:
- Collateral Material, Special Even Material: Card & Invitation/ Announcement: Campaign — A Watermark Wonderland Booth — Watermark Bank
- Newspaper Advertising Campaign — Tobacco Stops With Me Apartments — Tobacco Stops With Me
- Ambient Media: Single Installation — A Watermark Wonderland Booth — Watermark Bank
- Ambient Media: Multiple Installations — Watermark Bank Signage — Watermark Bank
- Out of Home Outdoor Board: Single Board — Tobacco Stops With Me Apartments — Tobacco Stops With Me
- Television Advertising Regional/ National Single Spot up to 2:00 — Tobacco Stops With Me Shapeshifter: Cafeteria — Tobacco Stops With Me
- Internet Commercial Single Spot Any Length — Tobacco Stops With Me: Sick Day — Tobacco Stops With Me
- Online/Interactive: Public Online/Interactive — Tobacco Stops With Me Launch Grid — Tobacco Stops With Me
About the American Advertising Awards (ADDYs)
The ADDYs is the largest and most prestigious competition in the advertising industry, attracting over 40,000 entries every year in local Ad Club competitions. The 58th annual American Advertising Awards for the Oklahoma City Ad Club was held in 2024, and it is conducted annually by the American Advertising Federation (AAF).
Local entrants across the country compete to win ADDY Awards and be recognized as the very best in their markets. The local Ad Club phase is the first of a three-tier national competition, with winners of the local ADDY awards moving on to compete against winners from other local clubs in one of 15 district competitions at the second tier. The district ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.
To select the most creative entry in each category, the panel of judges evaluates all creative dimensions of every entry. ADDY judges, who are carefully selected to represent multiple markets across the country, conduct a scoring process to determine the winners. Each judge has been vetted and approved by AAF National, and there are no judges from the OKC, Tulsa or Wichita markets.
About VI Marketing and Branding
VI Marketing and Branding is a full-service marketing communications firm with expertise in digital marketing, strategic planning, branding, public relations, and social media. VI has won almost 2,000 awards for creative excellence and superior results. The 34-year-old firm is headquartered in Oklahoma City.
Discover some of our ADDY winners here.
Media Contact:
Jacquelyn Berney
President | VI Marketing and Branding
jberney@thevibrand.com
405.525.0055
www.vimarketingandbranding.com
