OKLAHOMA CITY (November 30, 2023) – VI Marketing and Branding will continue its work with the Tobacco Settlement Endowment Trust (TSET), per an official decision last month from the agency’s Board of Directors. The board awarded VI a 6-year contract for TSET’s adult-focused media services through a competitive Request For Proposals. VI is a leading marketing and communications firm in Oklahoma. Through its work with TSET and other clients, VI is internationally recognized for its behavior change marketing expertise.
Together, VI and TSET have created award-winning and lifesaving marketing campaigns which focus on decreasing the leading causes of preventable death in Oklahoma: tobacco-caused cancers and cardiovascular diseases. These campaigns also focus on encouraging Oklahomans to quit smoking and educate on the free services available through the Oklahoma Tobacco Helpline. Since VI and TSET began this work in 2007, adult smoking in Oklahoma has decreased by 40% and more than 300,000 people have used the Oklahoma Tobacco Helpline.
“We’re honored and excited to continue our work alongside TSET,” said CEO of VI Marketing and Branding, Tim Berney. “These efforts are saving lives every day and our employees are incredibly passionate about the work we do with TSET. We’re extremely proud of the progress made in our state towards better health, and we look forward to contributing to many more years of positive change.”
This is the fourth time VI has been awarded TSET’s adult-focused media services contract, each time through a competitive process which takes agency capabilities into account to determine the best suited partner.
Together, VI and TSET have earned two local American Advertising Awards “Best in Show” awards, a national American Advertising Award, an AAF Lowe Runkle award for great public service work, a Jay Chiat Award and numerous local and national advertising awards. Recent work from “It’s Like They’re Smoking” campaign earned top international creative recognition alongside brands like Adidas, Warner Brothers, McDonald’s and more.
About VI Marketing and Branding
VI Marketing and Branding is a full-service marketing communications firm with expertise in digital marketing, strategic planning, branding, public relations, and social media. VI has won almost 2,000 awards for creative excellence and superior results. The 34-year-old firm is headquartered in Oklahoma City.